CD THESIS SHOWCASE
Visual Identity, Art Direction, Event Production | 2023
On April 21, we hosted the first BFA Communication Design Thesis Showcase at Parsons School of Design - The New School as a commemoration of the work created by the Class of 2023.
On April 21, we hosted the first BFA Communication Design Thesis Showcase at Parsons School of Design - The New School as a commemoration of the work created by the Class of 2023.
With limited resources, tight deadlines, and a unique challenge to design an event across 3 buildings, we transformed the locations where we convened each week to develop these projects: our classrooms.
The Showcase, organized to present the distinctive work created by over 150 of our peers, was an initiative led by Shaina Suri, Kaitlyn Zhang, and Dhriti Goyal. In bringing this idea to its successful realization, we were able to create a space to acknowledge, connect, and celebrate our collective journey, redefining the boundaries of our versatile discipline of design.
VISUAL IDENTITY CONCEPT
To display 150+ individual projects varying across themes and medium, we needed to create a visual identity to unify everybody’s work. By analysing the overarching realms of interest being pursued by ourselves and our peers, we noticed a desire to portray a level of tactility and interaction that accompanied individual storytelling.
To honor this, we looked to the most accessible and familiar way of representing our identities ︎︎︎ through our handwriting.
With a focus on the handmade and handwritten, we wanted to highlight the first-hand experience of developing this body of work. Whilst creating a reminder that our discipline is not just about digital software and machine-related tasks; instead there is a high degree of personalization and labor involved.
With limited resources, tight deadlines, and a unique challenge to design an event across 3 buildings, we transformed the locations where we convened each week to develop these projects: our classrooms.
The Showcase, organized to present the distinctive work created by over 150 of our peers, was an initiative led by Shaina Suri, Kaitlyn Zhang, and Dhriti Goyal. In bringing this idea to its successful realization, we were able to create a space to acknowledge, connect, and celebrate our collective journey, redefining the boundaries of our versatile discipline of design.
VISUAL IDENTITY CONCEPT
To display 150+ individual projects varying across themes and medium, we needed to create a visual identity to unify everybody’s work. By analysing the overarching realms of interest being pursued by ourselves and our peers, we noticed a desire to portray a level of tactility and interaction that accompanied individual storytelling.
To honor this, we looked to the most accessible and familiar way of representing our identities ︎︎︎ through our handwriting.
With a focus on the handmade and handwritten, we wanted to highlight the first-hand experience of developing this body of work. Whilst creating a reminder that our discipline is not just about digital software and machine-related tasks; instead there is a high degree of personalization and labor involved.
Special thanks to our teams for their exceptional support.
︎︎︎ Leads
Kaitlyn Zhang
Dhriti Goyal
Shaina Suri
︎︎︎ Design & Production
Val Yang
Chris Panicker
Natalie Dezelsky
Lily Meng
Lexi O'Neill
Blythe Graziano
︎︎︎ Show Curation
Saskia Wulandiarti
WenHsin Tzeng
Alexander Lavertue
Annie Mildrew
Beryl Chen
Danielle Mariz Berger
Event Photography by Val Yang & Chris Panicker
cdshowcase.xyz
︎︎︎ Leads
Kaitlyn Zhang
Dhriti Goyal
Shaina Suri
︎︎︎ Design & Production
Val Yang
Chris Panicker
Natalie Dezelsky
Lily Meng
Lexi O'Neill
Blythe Graziano
︎︎︎ Show Curation
Saskia Wulandiarti
WenHsin Tzeng
Alexander Lavertue
Annie Mildrew
Beryl Chen
Danielle Mariz Berger
Event Photography by Val Yang & Chris Panicker
cdshowcase.xyz