WHY ARE WE HERE
Motion Graphics, Merchandise | 2020
Why Are We Here was a recurring thought more than a question during the time of the pandemic, as we were forced to relocate or endure unprecedented changes in our lives. Dealing with the reality of the situation could sometimes feel surreal, repeatedly prompting the aforementioned thought. This was the idea behind this project, which was an exploration into the manner of illustrating a phrase solely through typography. The idea was to see how this can be applied in the context of merchandise, such as on apparel and other products, while also experimenting with the dynamism of type through animation.